Guia Mushrooms
CREATIVE DIRECTION - PACKAGING DESIGN
THE PROJECT
Our goal is to craft a captivating brand identity, creative direction, and packaging design that embodies the essence of their product, the ‘Moodmaker’. Guia Mushrooms' mission is to harness the power of nature to uplift and enhance mood, promoting overall well-being and a sense of joy - and that’s where we come in.
ABOUT THE PROJECT
Moodmaker offers a natural and delicious way to improve mood and uplift spirits. By infusing mushrooms with the uplifting flavor of Orange Caramel, Guia Mushrooms aims to create a sense of tranquility and harmony, inviting consumers to experience a moment of calmness and relaxation with every bite. The creative direction reflects the calming and soothing effects of the product, showcasing the packaging on its origin, our nature.
SCOPE:
Creative Strategy
Creative Direction
Packaging Design
Website Design
