THE CHALLENGE
Matcha By Malu is an all-natural, premium matcha infused with adaptogens and mushrooms for an upgraded latte, aiming to boost the mood and provide energy. Our role was to establish a creative direction fit for the brand, and design packaging labels that showcase their products.
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Matcha By Malu
CREATIVE DIRECTION - PACKAGING DESIGN
FOR A BETTER DAILY LATTE
Our goal is to establish the creative direction of MALU and create packaging labels for their product set before launch. This direction took inspiration from a Japanese philosophy, ‘Wabi-Sabi’. Wabi meaning ‘seeing beauty in imperfectness and impermanence of nature’, while Sabi refers to ‘quiet and tranquil condition’, creating a calm, collected, and pristine style for MALU.
SCOPE:
Creative Direction
Packaging Design
IN COLLABORATION WITH:
Alaine Garcia (Mad Lab Creatives | COO & Co-Founder)
FOR A BETTER DAILY LATTE
Our goal is to establish the creative direction of MALU and create packaging labels for their product set before launch. This direction took inspiration from a Japanese philosophy, ‘Wabi-Sabi’. Wabi meaning ‘seeing beauty in imperfectness and impermanence of nature’, while Sabi refers to ‘quiet and tranquil condition’, creating a calm, collected, and pristine style for MALU.
IN COLLABORATION WITH:
Alaine Garcia
Retrospective Media
SCOPE:
Creative Direction
Packaging Design
