The OneTwo is all about confidence and comfort, so its emails needed to feel just as effortless. The goal? A fresh, engaging design that highlights the brand’s made-to-measure, custom, and ready-to-wear bras and underwear—without feeling overly salesy. The layout was designed to flow naturally, starting with a bold hero image, leading into product benefits, and sealing the deal with glowing testimonials and irresistible perks like a 30-day guarantee, free returns, and free shipping.

To keep everything on-brand, the design pulled inspiration from The OneTwo’s past emails, moodboards, and website, ensuring fonts, colors, and imagery felt familiar to its audience. With a mature customer base in mind, the visuals and messaging struck a balance between stylish and approachable, focusing on product benefits rather than comparisons. Layered compositions, dynamic type treatments, and a thoughtful structure made the email both visually compelling and easy to navigate—keeping subscribers engaged from start to finish.