How do you brand for slow living and elegance?
Aether reimagines tea time by blending Victorian elegance with modern-day connection, creating a brand that celebrates slow living and meaningful moments. To bring this vision to life, we designed intricate, Victorian-inspired packaging that feels fresh and inviting, crafted email flows to nurture customer relationships, and developed social ads to showcase Aether’s whimsical lifestyle.
The result was a standout brand identity that encourages people to savor life’s moments with a touch of magic. While Aether remains a concept, the project refined our creative process and continues to inspire how we help clients launch their unique visions.
⬤ BRAND IDENTITY
⬤ CREATIVE DIRECTION
⬤ ADS DESIGN
⬤ EMAIL DESIGN
⬤ PACKAGING DESIGN
The Process
Aether is a beverage brand that reimagines tea time by blending Victorian tea-time elegance with today’s fast-paced world. It’s designed for those who find joy in small rituals, offering moments of calm and connection amidst the chaos.
Our journey began by finding the perfect balance between the old-world charm of Victorian tea-time and today’s modern lifestyle. We dove into researching vintage designs and current beverage trends, ensuring Aether’s packaging would stand out in a crowded market.
The color palette became bright and playful, adding a whimsical twist to the more traditional elements.
The packaging took shape with intricate hand-drawn illustrations and vintage fonts, all designed to feel inviting and fresh.
The Outcome
The final result was a brand identity that seamlessly blends vintage elegance with modern whimsy. We brought the brand to life through vibrant lifestyle photography, showing Aether in everyday moments that highlight its connection to slow living.
Our email flows and ads were crafted to support the brand’s story, welcoming customers, nurturing them with abandoned cart reminders, and keeping the connection going post-purchase.
While Aether may still be a concept, the project helped us refine our design process in meaningful ways. We learned how to marry vintage elements with modern trends, creating a cohesive and fresh identity. We also gained valuable insights into how packaging, email flows, and social ads work together to build a strong brand.
DELIVERABLES
AGENCY
Brand Identity
Creative Direction
Email Design
Packaging Design
Ads Design
Studio Mad Lab
COLLABORATORS
Alicia Zamudio
George Dimaisip
Ma. Nicole Avila
Dominique Quico
