What if your wardrobe could tell a story?

Drawing inspiration from icons like Barbie, Mean Girls, and the Y2K aesthetic, Pop Cherry combines the best of the past and present to create fashion that’s all about self-expression. It’s a brand for anyone who wants to play with trends, remix their favorite styles, and bring their own unique twist to their fashion.

Together, we designed vibrant social ads and email flows that inspire creativity, celebrate individuality, and build connections. Though still a concept, Pop Cherry captures the playful spirit of fashion and encourages everyone to embrace their unique style.

⬤ BRAND IDENTITY

⬤ EMAIL DESIGN

⬤ CREATIVE DIRECTION

⬤ ADS DESIGN

The Process

We kicked off the project with research and discovery. We explored brands that collaborated with movies and released limited edition collections, drawing inspiration from their ability to tap into pop culture.

Drawing inspiration from brands that collaborate with movies and release limited edition products, we created a moodboard that captured the essence of Pop Cherry—what we called "Dork Punk." This moodboard helped set the stage for the playful, bold, and vibrant creative direction we envisioned for the brand.

The result was a full suite of brand materials that perfectly captured the spirit of Pop Cherry. We created social ads that not only looked amazing but also served as conversation starters.

These ads were designed to connect with potential customers by providing engaging content on styling, pop culture references, and the latest trends.

In addition to the ads, we crafted email flows that nurtured and deepened the relationship between Pop Cherry and its customers. From the welcoming flow with a discount to the abandoned cart and post-purchase emails, every piece was thoughtfully designed to keep Pop Cherry top-of-mind and drive engagement.

These email flows were a key part of creating an ongoing connection with customers, making them feel valued and excited to be part of the Pop Cherry world.